I built my brand and workbook around the work I’m currently doing with small businesses and nonprofits, as well as the direction I want to grow in. I started by reflecting on my existing clients—their goals, challenges, and the impact of our collaborations—and then envisioned the type of clients I’d like to attract in the future. From there, I developed my mission, vision, and brand voice to align with that audience: purpose-driven, creative organizations that value authentic connection and measurable growth.

I drew inspiration for my website design and branding from a copywriting consultant I admire, particularly their use of color, tone, and storytelling. I also incorporated concepts from my DDSN 370 class project, which focuses on content creation for my business. Together, these experiences have helped me refine not only my brand identity but also the structure, messaging, and visual elements I need to attract my ideal clients and clearly communicate the value of my work.