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News social media

More Instagram News

March 29, 2016

After the big hoopla with the Instagram algorithm changes yesterday, Instagram announced today that soon you’ll be able to upload videos up to 60 seconds. In a similar light to the algorithm, it will be rolling out over time.

In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. The video above features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial. For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out help.instagram.com. Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.

A video posted by Instagram (@instagram) on

I’m open to the change but I don’t know that I’d watch many 60 second videos. They’d have to be good. As with the other changes, I’m open and happy to see how it plays out.

News social media

Instagram is changing

March 28, 2016

…but not yet. News hit that Instagram was going to be using a new algorithm for it’s feed and for some reason today everyone was in a panic. If you logged on to Instagram you saw the “turn on notifications” posts continuously throughout the day.

It all started because Instagram started to introduce the algorithm to a small amount of people for testing, which they had said would be rolled out over months. Someone took the news and ran with it because everyone assumed it was happening immediately. After so many posts even Instagram had to make a statement via Twitter:


It’s not surprising that the change is being made given the popularity of the platform and the ownership by Facebook. The algorithm is much like the Facebook feed and a lot less like Twitter.

I get why a lot of people are up in arms. My first instinct was of disappointment but as a daily social media user and consultant I get it. As a Twitter fan myself I love the timeliness of the feed but I get that Instagram is doing what’s best for their business. Currently Instagram doesn’t provide analytics tools (except video views). While it took them a while to provide the information there was news that they are working on business tools with insights, which will be available in the coming months.

I’m excited to see what happens. I’m open minded but I really hope they keep the bones and essence of what people like about Instagram.

News World

Pray for Peace

March 22, 2016

Pray for Africa, Belgium, Istanbul, Paris, Syria and the World. I hate to have to say this so often. My heart aches and my mind has anxiety for the world we live in. I know we have never been free of war and terrorism but lately it feels like it’s gone too far.

We were just in shock about Paris…but there has been so much terrorism happening in the World, much of it not heavily reported and often missed. I know I’m guilty of missing it.

My heart is so heavy for all who have been and are being affected by such heinous acts.

I think Gina Rodriguez said it well:

News social media

Instagram’s Changing

March 17, 2016

I heard the news the other day and I took a few days to really think about what this means. See the official announcement on the Instagram blog. According to Instagram, “most users miss on average 70% of their feeds.” So they’ll be using a similar algorithm to their parent company Facebook to change the chronological feed to one that appears based on the likelihood you’ll be interested in the content and your relationship with the person posting.

You can Google it but I thought the Buffer blog did a good job of expanding on the topic. The change isn’t immediate. They are currently testing it and have said it will be rolled out in the coming months. I love all things social media so this won’t change how I use Instagram but from my experience with the algorithm on Facebook I actually miss a lot of posts so I’m hoping they can figure out a way to allow users more flexibility with how they want to view their feed.

As a small business marketer this is tough but like the blogs have said, it’s inevitable as they roll out advertising with brands. I hope the algorithm is as helpful as they think it will be. With the small business clients I have worked with I always focus on social media and it’s a bummer that those brands that don’t have a large marketing budget can’t utilize social media to it’s fullest potential unless they pay to play. That’s life.

Now I’m curious to see how this new feed will look.