After the big hoopla with the Instagram algorithm changes yesterday, Instagram announced today that soon you’ll be able to upload videos up to 60 seconds. In a similar light to the algorithm, it will be rolling out over time.

In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. The video above features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial. For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.

A video posted by Instagram (@instagram) on

I’m open to the change but I don’t know that I’d watch many 60 second videos. They’d have to be good. As with the other changes, I’m open and happy to see how it plays out.

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